烟台茶品牌的发展与建设研究

Research on the Development and Construction of Yantai Tea Brand

本文在调查分析烟台茶品牌发展、建设现状及存在问题的基础上,探讨并提出夯实品牌发展基础,突出地域特色,借助旅游、饮食等产业广泛宣传及落实各方责任共建区域优质品牌等对策与建议,为烟台茶品牌的建设和发展提供借鉴。

This article investigates and analyzes the Yantai tea brand development, construction status quo and existing problems, discusses and puts forward the foundation for brand development, highlights regional features, uses tourism, catering and other industries to widely publicize and implement the responsibility of all parties to build regional premium brands, etc. Countermeasures and suggestions to provide reference for the construction and development of Yantai tea brand.