媒介融合发展下受众场域的生成

Generation of audience field under the development of media integration

媒介融合发展中受众的势力逐渐发展壮大并对信息传播产生直接影响。受众的力量不是以个体、孤立的形式来完成这种力量的推动,而是在多种力量的博弈下、多重利益的碰撞中逐渐形成较为整一的力量场。受众场是一个不断建构和生成的场域,深入探求它的形成不仅可以帮助人们理解当前很多新闻事件产生的原因,还能为媒介融合发展提供帮助和参考。

In the development of media integration,the audience＇s power gradually grows and has a direct impact on information dissemination. The power of the audience is not in the form of individuality and isolation to complete the push of this power,but in a variety of forces under the game,the collision of multiple interests gradually formed a more complete power field. Audience field is a field constructed and generated continuously. Exploring its formation can not only help people to understand the causes of many news events,but also provide help and reference for the development of media integration