提高公民环保意识的环保类平面广告设计与制作研究

Study on Design and Production of Environmentally Friendly Print Ads to Enhance Citizens' Environmental Awareness

为了提高中国公民的环保意识,需对环保类平面广告的设计和制作进行研究。对中国的环境污染问题进行分析,了解国内环保类平面广告的发展趋势。针对中国环保类平面广告设计中存在的设计风格死板、画面质感差、特征不鲜明、收入微薄、流动资金量小等问题,提出环保类平面广告的发展措施。设计环保类平面广告时,多加入时尚的元素改变传统环保类平面广告的设计风格,使环保类平面广告可以与时代结合,提高设计者的设计水平和能力,增加设计者对美学知识的储备。

In order to improve public awareness of environmental protection,it is necessary to study the design and production of environmental protection print advertisements and analyze the environmental pollution problems in China. This paper aims to understand the development trend of domestic environmental protection print advertising. The environmental protection advertising in China usually features rigid design,shabby picture,and mundane design,resulting in meager income and capital. This paper put forward the development measures of environmental protection type print advertisement. When designing environmental protection type plane advertisement,add more fashionable elements to change the design style of traditional environmental protection type plane advertisement,so that environmental protection type print advertisement can be combined with the times. It aims to improve designer＇s design level and ability,increase the designer＇s reserve of aesthetic knowledge follows the clear theme demand,the effective visual language form,combines with the environment three environmental protection type plane advertisement design and the production principle,completes the environmental protection class plane advertisement design.