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平潭国际旅游岛O2O商务生态圈构建

The Construction of O2O Business Ecosystem in Pingtan International Tourism Island
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摘要 通过对平潭国际旅游岛O2O现状进行分析,发现其存在缺少统一的官方O2O平台、碎片化信息、未能有效整合资源、未能有效运用社会化媒体营销进行宣传推广等不足。应建立一个统一的O2O平台、政府主导下的多主体联动、全面的信息覆盖、整合资源打造O2O生态圈、运用社会化媒体营销加大宣传推广力度等。 Based on the analysis of O2 O of Pingtan international tourism island, the paper finds that the Pingtan international tourism island has some shortcomings in the O2 O: lack of a unified official O2 O platform, fragmented information,lack of effective integration of resources and effective use of social media marketing. So that the paper proposes that it is very necessary to establish a unified O2 O platform, strengthen link between the multiple subjects and that local government cover comprehensive information, integrate rich resources to build O2 O ecosystem, and fully adopt social media marketing to increase promotional efforts etc.
作者 郭向东 GUO Xiang-dong(Wuyi University, Wuyishan 354300, Chin)
机构地区 武夷学院商学院
出处 《江科学术研究》 2018年第2期54-57,共4页 Academic Research Of JXUT
基金 福建省教育厅社会科学研究项目“基于社会化媒体营销的平潭国际旅游岛O2O商务生态圈构建”(NO.JAS160551) 教育部课程建设与课程建设改革项目“创业基础精品资源共享课”(NO.sjkc2017002)
关键词 国际旅游岛 O2O 商务生态圈 平潭 Pingtan International tourism island O2O Business ecosystem
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