平潭国际旅游岛O2O商务生态圈构建

The Construction of O2O Business Ecosystem in Pingtan International Tourism Island

通过对平潭国际旅游岛O2O现状进行分析,发现其存在缺少统一的官方O2O平台、碎片化信息、未能有效整合资源、未能有效运用社会化媒体营销进行宣传推广等不足。应建立一个统一的O2O平台、政府主导下的多主体联动、全面的信息覆盖、整合资源打造O2O生态圈、运用社会化媒体营销加大宣传推广力度等。

Based on the analysis of O2 O of Pingtan international tourism island, the paper finds that the Pingtan international tourism island has some shortcomings in the O2 O： lack of a unified official O2 O platform, fragmented information,lack of effective integration of resources and effective use of social media marketing. So that the paper proposes that it is very necessary to establish a unified O2 O platform, strengthen link between the multiple subjects and that local government cover comprehensive information, integrate rich resources to build O2 O ecosystem, and fully adopt social media marketing to increase promotional efforts etc.