基于消费体验的农产品包装设计研究——以丹东东港优质大米为例

Study on Packaging Design of Agricultural Products Based on Consumer Experience:A Case Study of High-quality Rice in Donggang,Dandong

如今的市场同类商品数量众多,多数消费者无法根据使用经验做出购买的选择,而往往是通过产品的包装给消费者的印象进行选择,因此产品包装已经不是简单的起到对产品的保护作用,而是要通过包装吸引消费者,使消费者在众多同类商品中做出购买的抉择。本文针对丹东东港优质大米的包装创新研究,阐述包装设计应逐渐从色彩图形设计这些审美侧重点转变为审美与实用功能相统一的重点上来。包装设计应该开始注重消费者的使用体验。

Today, there are a large number of similar products in the market, most consumers cannot make purchasing choices based on their experience, but often choose products based on their impression of packaging, so product packaging is not simply to play a protective role for the product, but to attract consumers through packaging, so that consumers make purchase choices among many similarproducts. Aiming at the packaging innovation research of high-quality rice in Donggang, Dandong, this paper expounds that packagingdesign should gradually change from the aesthetic emphasis of color graphic design to the integration of aesthetic and practical functions.Packaging design should begin to focus on consumer experience.