小额跨境电子商务运营模式研究

Research on Small-Scale Cross-Border Electronic Commerce Operation Model

在整个跨境电子商务迅速发展过程中,小额跨境电子商务是其重要组成部分之一,对促进其发展有着不可替代的作用,尤其在2008年金融危机全面爆发之际展现出其强大的活力。本文结合企业核心竞争力在价值链中的具体体现,将我国的小额跨境电子商务划分为四种不同模式,并将四者加以分析和对比,从而总结体验出这四种模式的价值链体系及其核心价值创造。

In the process of rapid development of cross-border e-commerce, micro-cross-border e-commerce is one of its important components, and plays an irreplaceable role in promoting its development. Especially when the financial crisis broke out in 2008, it showed its strong vitality. Combined with the concrete embodiment of enterprise core competence in the value chain, this paper divides the small scale cross-border electronic commerce into four different models, analyzes and compares the four models. The value chain system and its core value creation of these four models are summarized and experienced.