摘要
弹幕视频网站发展的关键在于充分识别目标市场,明确UP主的战略地位,高度重视与UP主建立强联系,激发UP主的创作和分享热情。弹幕视频网还应该重视营造独特的弹幕分享文化,强化弹幕视频网用户的角色认同,只有这样弹幕视频网才能持续健康发展。
The key to the development of the barrage video website is to fully identify the target market, clarify the strategic position of the UP master, and attach great importance to establishing a strong connection with the UP master to inspire the UP master to create and share enthusiasm. The barrage video network should also pay attention to creating a unique barrage sharing culture and reinforce the identity of barrage video network users. Only in this way can barrage video network continue to develop healthily.
作者
黄卓龄
HUANG Zhuo-ling(School of Business Administration,South China University of Technology,Guangzhou 510640,China)
出处
《价值工程》
2018年第18期253-254,共2页
Value Engineering
关键词
弹幕视频
目标市场
战略
关键
barrage video
target market
strategy
key
