摘要
文中运用PAM-ISC及TPB模型,构建了大众持续参与众包物流活动的影响因素模型,对达达、百度外卖、蜂鸟众包物流活动接包方的问卷调查,采用PLS结构方程进行分析,获取影响大众持续参与众包物流活动意愿的因素。对众包物流平台提出了多途径提升大众参与众包的绩效期望等建议。
This paper built the model of the factors that affect the public participation in the platform based on PAM-ISC and TPB model. By using PLS Structural equation modeling,analyzed data from crowdsourcing logistic solvers by way of questionnaire. Obtaining the influence of mass Crowdsourcing continued to participate in the logistics activities will. This paper puts forward many ways to improve the performance expectation of public participation in public package.
作者
卢新元
卞春会
李杨莉
李珊珊
LU Xin-yuan;BIAN Chun-hui;LI Yang-li;LI Shan-shan(School of Information Management,Central China Normal University,Wuhan 4300？9,China)
出处
《物流工程与管理》
2018年第6期52-54,共3页
Logistics Engineering and Management
基金
国家自然科学基金项目:"众包模式下用户参与行为对企业创新绩效的影响因素研究"(项目编号:71471074)
关键词
外卖O2O
众包物流
持续参与意愿
结构方程模型
take-out O2O
cmwdsouming logistics
continuous participation intention
structural equation modeling
