基于平台战略的供应链结构优化研究

The Research of Supply Chain Structural Optimization Based on Platform Strategy

近年来,平台商业模式的快速发展,在重构企业的竞争模式的同时还在全球商业竞争中扮演着重要的角色。以互联网为核心的平台战略商业模式不仅仅改变了传统的竞争模式、盈利模式、市场结构,同时也给行业带来了巨大的商业机遇和改变机会。互联网的虚拟连接性可以让信息流、商流、资金流、物流同步协同,从而有效的提高供应链透明度和管理效率,让供应链管理更适应互联网时代的规律特点。因此,基于平台战略管理环境下的供应链组织结构形式和运行效率的问题值得我们研究。

The platform business model has been developed rapidly in recent years. It plays a paramount role in global business competition while restructured the competition model among enterprises. Basing on the internet, the platform strategy business model has not only changed the traditional competition model, profit model and market structure, but also brought enormous business opportunities to different industries. The virtual connection of internet can combine the information flow, business flow, financial flow and logistic flow, and improve both the supply chain visibility and management efficiency. Therefore, the supply chain organization structure and operation efficiency in the platform strategy management environment is a worth topic to research.