福建省朱子文化旅游开发研究

Research on Zhu Xi's Cultural Tourism Development in Fujian

以朱子理学为核心的"闽学",是中华文化的重要标识,也是福建省文化旅游的瑰宝,更成为振兴"中国梦"的重要文化基础。研究通过实地调研收集资料,利用GIS技术与方法,分析福建省朱子文化旅游资源空间分布特征,研究表明福建省朱子文化旅游资源形成了武夷山-建阳-尤溪和泉州-厦门为核心圈的高密度分布。并在此基础上确定福建省朱子文化旅游开发的六大区域,分别为朱熹诞生之地尤溪、成长之地武夷山、拜师之地延平、长眠之地建阳、首仕之地同安与传道之地泉州。根据六大区域旅游开发的现状,提出"整合资源,提升价值"和"保护第一,合理开发"的资源开发策略;"文旅融合,打造市场""区域协同,共建品牌"的市场开发策略;"创意研发,互动体验"和"国际视角,精品路线"的产品开发建议。为文化旅游的开发提供借鉴,对福建省朱子文化旅游的开发具有较强的现实意义。

＂The Min Culture＂ centered on Zhu Xi ＇s philosophy is an important symbol of Chinese culture and a treasure of cultural tourism in Fujian Province. It has become an important cultural foundation for rejuvenating the ＂Chinese Dream.＂ Through the field research and collecting data, the paper uses GIS technology and methods to analyze the spatial distribution characteristics of Zhu Xi＇s cultural tourism resources in Fujian Province. The results show that the Zhu Xi＇s cultural tourism resources in Fujian Province form the core of Wuyi Mountain-Jianyang-Youxi and Quanzhou-Xiamen density distribution. On this basis, the author identifies six major areas for the development of Zhu Xi＇s cultural tourism in Fujian Province, namely the birthplace of Youxi, a growing place in Wuyi Mountain, the land of apprentice is Yanping, the place of death is Jianyang, the place of first work is Tongan and the preaching place of Quanzhou. According to the present situation of tourism development in six regions, the resource development strategy of ＂integrating resources, improving value＂ and ＂protecting first and reasonable development＂ is put forward. The market development strategy of ＂cultural integration, building market＂, ＂regional synergy, building brand＂; ＂Creative research and development, interactive experience＂ and ＂international perspective,the high-quality goods route＂ product development suggestions, It provides a reference for the development of cultural tourism has a strong practical significance for Zhu Xi ＇s cultural tourism development in Fujian Province.