新媒体语境下徽州乡村文化的视觉再生性设计研究

Visual Renewal Design of Huizhou Rural Culture in the Context of New Media

尝试通过视觉设计手段在当代设计形态和表达样式上找到徽州乡村文化元素与当代生活的契合点,以符合现代生活方式及现代审美文化的形式进行创新,并为其创造一种新的文化形态和再生机制,使凋蔽的徽州乡村得以实现文化与经济的复兴,也为今后的乡村建设、乡村文化设计提供参考性建议。

This paper attempts to find out the contemporary design form and expression style of Huizhou rural culture We try to design a new form that conforms to the modern way of life and modern aesthetic culture in order to realize the cultural and economic vitality. It also provides suggestions to promote the development of the rural cultural design in the future.