亳州市中医药文化旅游开发研究——基于RMP方法

Research on Developing the Culture Tourism of Traditional Chinese Medicine in Bozhou City —— Based on the Method of RMP

亳州市旅游资源、市场、产品,具有天然的开发优势,2017年,也是亳州市开展文化旅游的全新发展的一年,如何运用多种旅游资源与渠道,拓展中医药文化旅游的品牌效应,是当前旅游开发的核心要素。为此,本文基于昂谱RMP分析法提出相应的开发策略,旨在通过解析中医药文化旅游为旅游市场提供具备参考价值的理论依据。

Bozhou city has natural advantages in developing tourism resources, marketing and products. In 2017, Bozhou city developed cultural tourism in a new and comprehensive way. The core elements of the current tourism development is to apply a variety of tourism resources and channels, and to expand the brand effect of cultural tourism in traditional Chinese medicine. In this regard, this paper proposes the corresponding development strategy based on the RMP analysis method, aiming to provide the theoretical basis of reference value for the tourism market based on analyzing traditional Chinese medicine cultural tourism.