工业设计创新促进安徽首饰行业转型研究

Research on the Transformation Development of Anhui Jewelry Industry Promoted by Industrial Design Innovation

以安徽本土首饰企业作为载体,以网络销售作为平台,从材质工艺、工艺品造型和功能、人体角度等现代产品三要素及大众文化消费的需求和人们的心理等角度出发,针对珠宝首饰产品系列设计等方面进行研究,力求通过设计的推陈出新来带动首饰行业的消费情况,从而达到拓展本土首饰行业消费前景这一最终目的。

This paper, taking the local jewelry enterprises in Anhui province as the carrier and the network marketing as the platform, makes a study on the jewelry product design in terms of the three elements in modern products： material and techniques, craft modelling and function, the angle of human body; meanwhile the study is also made from the perspective of mass cultural consumption demand and people＇s psychology. The product design strives to drive the consumption situation of jewelry industry with the help of the creative design so as to achieve ultimate goal of expanding the consumer outlook of the local jewelry industry.