淘宝刷单行为的法律分析

The Legal Analysis of Click Farming on Taobao

当前淘宝网刷单行为呈猖獗之势。淘宝刷单意在虚假提高店铺销售量、实为虚假交易,侵犯消费者权益,破坏竞争秩序,严重者还涉嫌虚假广告罪、敲诈勒索罪和损害商业信誉、商品声誉罪等多项罪名。通过制定和完善针对淘宝刷单行为统一明确的法律、建立专门的网购纠纷解决平台、引入第三方信用评价机制等,可以遏制淘宝网刷单行为,维护网络交易健康发展。

Currently, click farming tends to be increasingly rampanton Taobao. It is intended to make false increase in shopsales through false transactions, which infringes consumers＇ rightsand interests and undermines the order of competition. What＇sworse, some of them are suspected of false advertising, extortionand damage to commercial reputation and merchandise reputation.Through the formulation and improvement of a unified andclear law on click farming on Taobao, the establishment of a specialdispute resolution platform for online shopping, the introductionof third-party credit evaluation mechanism, we can curbclick farming on Taobao and maintain the healthy development ofonline transactions.