工匠精神融入高校思想政治工作品牌建设研究

On the Integration of Craftsman's Spirit with Brand Building of College Ideological and Political Education

将工匠精神融入高校思想政治工作品牌建设,是顺应时代诉求、促进思想政治工作创新发展的重要探索。高校思想政治工作者应尊重二者之间的内在联系,将牢记初心、精准细心、秉持恒心、守正创新的职业态度贯穿到品牌定位、品牌规划、品牌培育和品牌宣传等环节,促使高校思想政治工作品牌建设沿着科学化、精准化、特色化的方向健康发展。

The integration of craftsman spirit into the brand building of ideological and political work in colleges and universities is an important exploration to meet the demands of the times and promote the innovation and development of ideological and political work. The ideological and political workers in colleges and universities should respect the internal relations between the two.Educators should keep the innovative professional attitude through brand positioning,brand planning,brand cultivation and brand publicity.To promote the healthy development of the brand building of ideological and political work in colleges and universities along the direction of scientization,precision and specialization.