基于地域视觉品牌形象设计的实践教学研究

Practical Teaching Research on Regional Visual Brand Image Design

本文以"地域视觉品牌形象设计"为主题,展开设计专题实践课,意在将地域视觉文化设计研究带入视觉传达设计教学当中。实践教学的课程研究设计通过"案头调研""田野调查""再设计"三个模块训练学生的设计表达能力,丰富学生的设计语汇,培养他们采集、整合、分析、沟通合作、自主设计和深入研究的能力,重点培养学生对社会问题的思考和解决能力,引导学生在当下地域性社会文化语境中认识到视觉设计的价值。

This paper starts from the design practice course of ＂ regional visual brand image design＂,aiming to bring the study of regional visual culture design into the teaching of visual communication design. The practice teaching of the course study design through ＂ desk research＂ ＂ field research＂ ＂ redesign＂. These modules train students＇ design expression ability,enrich students ＇ vocabulary,cultivate their acquisition,integration,analysis,communication,cooperation,capacity for independent design and research. Focus on cultivating students＇ ability to think and solve social problems. Then guide them realize the value of visual design in the current regional social and cultural context.