8Mathwick C,Malhotra N K,Rigdon E.The Effect of Dynamic Retail Experiences on Experiential Perceptions of Value:An Internet and Catalog Comparison[J].Journal of Retailing,2002,78:51-60.
9Black N J,Lockett A,Ennew C,et al.,Modelling consumer choice of distribution channels:an illustration from financial services[J].International Journal of Bank Marketing,2002,20(4):161-173.
10Nicholson M,Clarke I,Blakemore M.One Brand,Three Ways to Shop:Situational Variables and Multichannel Consumer Behavior[J].International Review of Retail,Distribution and Consumer Research,2002,12(2):131-148.