数字平台赋能传统戏曲文化艺术创新发展路径研究

On the Upgrading Path of Traditional Opera Culture and Art Based on Digital Platform Empowerment

数字经济时代,云计算、大数据、人工智能、移动互联网、物联网等数字技术正在成为社会运行和行业创新的新基础。传统戏曲文化艺术要实现创造性转化和创新性发展,必须主动拥抱互联网数字新技术,形成"互联网+传统戏曲"的创作、生产、传播和服务体系,借助数字技术和赋能平台进一步推动传统戏曲的创新发展。论文在剖析数字平台赋能传统戏曲文化艺术创新发展机理的基础上,提出了赋能平台搭建、赋能平台实施和赋能平台生态化发展的平台赋能传统戏曲文化艺术创新发展的基本路径。其中,集聚资源和能力搭建传统戏曲文化艺术创新发展赋能平台是基础;依靠平台赋能促进传统戏曲文化艺术模块创新是关键;围绕赋能平台实施传统戏曲文化艺术创新发展有效治理,提升集成效率,实现平台生态可持续发展是目标。

Cloud Computing, Big Data, Artifcial Intelligence, Mobile Internet, Internet of Things are becoming the new foundation of social operation and industry innovation in the digital economy era. Traditional opera culture and art must take the initiative to embrace the new digital technology of the Internet to achieve creative transformation and innovative development. It is oblige to create production, dissemination and service of Internet plus traditional opera to further promote the spread of traditional opera on Internet platform and the Network Innovation for traditional Culture. This paper puts forward the three stages of Platform building, implementation of Platform and Platform ecological development on the basis of analyzing the mechanism of the innovation and development of traditional opera culture and art on the platform. Platform building that gathering resources and ability to build complex product enabling platform is the foundation, relying on platform enabling to promote Module Innovation is the key, and implementing effective governance around the enabling platform, to improve the integration effciency and to realize the sustainable development of the platform ecology is the ultimate goal.