摘要
我国经济的不断发展和提升,在我国的社会体制改革的过程中扮演者非常重要的角色。当下世界的经济模式已经变成了服务经济的时代。在众多的企业中,服务环节已经成为了经济市场竞争中的非常重要的一个环节。从企业的长远的发展角度来讲,其中一个非常重要的因素就是顾客。因此文章主要针对顾客满意度在企业质量管理中的提升途径的相关内容进行阐述。
The continuous development and promotion of our country's economy plays a very important role in the process of our country's social system reform. The current economic model of the world has become the era of service economy. In many enterpris - es, the service link has become a very important link in the economic market competition. From the perspective of the long-term de-velopment of the enterprise, one of the very important factors is the customer. Therefore, the paper mainly elaborates the relevant ap - proaches to improving customer satisfaction in enterprise quality management.
出处
《科技创新与应用》
2018年第19期189-190,共2页
Technology Innovation and Application
关键词
顾客满意度
质量管理
服务营销
提升途径
customer satisfaction
quality management
service marketing
promotion approach