流通企业利用大数据引导供给侧结构性改革研究

Study on the Application of Big Data to Supply-side Structural Reform by Circulation Enterprises

流通企业是保障供给的基本力量,在供给侧改革中流通企业将大有可为。大数据将有助于流通企业的经营管理质量稳步提升。流通企业为了更好地利用大数据引导供给侧结构性改革,应该科学提升大数据在流通企业中的功能,利用大数据分析研判市场需求律动并引导推动生产企业创新。

Circulation enterprises are the basic forces to ensure supplies, thus they can contribute a lot in supply-side reform. The big data can help these enterprises improve their management quality steadily. The author suggests that the circulation enterprises should make the best use of the big data in the supply-side structural reform, for example, using them to analyze and judge the rule of change in market demand so as to guide and promote innovation in production enterprises.