论新媒体环境下高校舆论的引导

College Campus Public Opinion's Leading in a New Media Era

新媒体技术的发展成熟,改变了传统的信息传播方式和内容,这将导致有些热点事件迅速聚集、发酵,加之参与大众之间的交流互动、传播扩散,极易形成舆情,给高校思想政治工作带来新挑战.高校的思政工作者要牢牢守住校园舆论阵地,主动成为校园舆论的正面引导者.在学校与学生之间起桥梁纽带作用的学生干部,应当积极作为,主动承担校园舆论领袖的责任,勇于承担起校园舆论阵地的守卫者,利用自身优势,引导正面舆论的传播.

The development and maturing of new media has changed traditional information communicating ways and contents,which will lead to some hot events collecting and fermenting quickly,and becoming public opinion with the participants＇ interaction and spreading,presenting some new challenges for college ideological and political work.The ideological and political teachers must hold tightly the position of campus public opinion and become the positive leader.And the student cadres should also take an active part in protecting the position of campus public opinion and leading positive opinions.