摘要
随着业务营销、用户运营的精细化要求,市场部门对于终端网络能力、业务使用感知的分析日益复杂,但当前对于终端数据的采集与分析存在着数据格式不统一、业务监控指标不完善等问题。文章通过对最接近用户的终端——网络信令交互数据进行了研究,基于广西联通的终端数据运营平台构建了一套面向市场的运营监控指标与分析方法。通过相关研究与实际应用,初步实现了终端、网络、业务一致性分析,排查根源,保障用户使用的感知;同时,提供终端在网表现、换机需求洞察,助力业务策略制定与营销支撑。
With fine-scale requires of marketing and user operations, the analysis of terminal network capabilities and user experience of market department is increasingly complex, but there are some problems such as inconsistent data formats and unclear business monitoring indicators in the collection and analysis data. This paper researches the terminal-network signaling which is the closest user data and builds a set of market-oriented monitoring indicators and methods based on Guangxi Unicom＇s terminal data operation platform. Through related research and practical application, the techniques and business have been implemented to investigate the causes and ensure the user experience and help supporting business strategies.
作者
刘北阳
万玉海
双程
程乔
陈蛟
Liu Beiyang;Wan Yuhai;Shuang Cheng;Cheng Qiao;Chen Jiao(China Unicom Operation Maintenance Department,Beijing 100140,China;China Unicom Guang Xi province Operation Maintenance Department,Nan ning 530021,China;China Unicom Research Institute,Beijing 100176,China)
出处
《信息通信技术》
2018年第3期58-64,共7页
Information and communications Technologies
关键词
终端数据
运营管理
市场洞察
Terminal Data
Operation Management
Market Analysis
