博物馆新媒体的一体化联动——以铁人王进喜纪念馆为例

The integration of new media in museums: A case study of Iron Man Wang Jingxi Memorial Hall

以网站、微博、微信等为代表的新媒体已经在文博界中得到广泛应用,如何实现博物馆新媒体的一体化联动,更好地展示博物馆的形象和实力,是新时代下我们面临的新挑战。以铁人王进喜纪念馆为例,从团队建设、整体联动、特色栏目、持续发酵四个方面进行了探讨。一孔之见,意在抛砖引玉。

New media, such as website, micro-blog and We Chat, have been widely used in museums. How to realize the integration of new media in museums and better display the image and strength of museums is a new challenge facing us in the new era. Taking Iron Man Wang Jinxi Memorial Hall as an example, this paper discusses the improvement of the application of new media from four aspects： team building, overall linkage, special column and continuous fermentation. The idea is to attract jade.