基于游客再宿意愿开发旅游民宿的策略

Strategies on Developing B&Bs Based on Tourists' Re-stay Willingness

近年来,民宿成为众多旅游者青睐的住宿形式,民宿与固定式服务、高端化的酒店不同,能够为旅游者提供定制化的高端服务。开发特色旅游民宿,满足旅游者的多样化体验,有利于民宿经营者提升市场竞争力,促进地区旅游业的发展。

The rapid economic growth and rising living standard have been propelling the demand for tourism,making it one of the pillars of national economy. However,there has been a lack of effective tourism accommodation supply,which has hindered the sustainable development of tourism. Different from hotels,BBs are attracting more customers with their custom service. The development of featured tourism BBs will help to meet the varied tourists＇ demands,improve the owners＇ competitiveness,and promote regional tourism growth.