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聚美优品案例分析及启示

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摘要 虽然创业已成"潮流",但成功者只是凤毛麟角。改变创业者创业时的思维模式显得尤为重要。通过以聚美优品企业为例子,以波特五力模型和马斯洛需求层次理论为方法,分析它的成功之道,找到可供创业者参考借鉴之处。
作者 尚玉笙
机构地区 江汉大学商学院
出处 《科技经济市场》 2018年第6期158-160,共3页
基金 教育厅人文社会科学研究指导项目"互联网+"背景下新创企业创新驱动发展路径研究(17G061) 武汉研究院重点项目"互联网+"背景下的传统批发市场创新发展研究-以汉正街批发市场为例(IWHS2016110)项目 指导老师张睿
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