漳州文化产业发展现状与对策研究

The Study on the Development Status and Countermeasures of Cultural Industry in Zhangzhou

通过实地调研和统计数据分析等方式,对漳州文化产业展开深入分析。发现漳州文化产业具有产业增加值增长迅速、文化消费市场不断扩大、产业支持政策持续出台、文化事业稳步发展、科研实力逐渐增强等特征,存在文化产业增加值与省内发达城市差距大、文化产业结构失衡、文化产业园区建设滞后等问题,并从产业资源开发、产业园区建设、人才引进、品牌建设、金融支持等方面着手,提出促进漳州文化产业发展的建议。

The study analyzes the cultural industryin Zhangzhou（CDZ） based on field survey and statistical data analysis. The result shows that CDZis characterized by rapid increase in industry added value, continuous expansion of the cultural consumer market,unceasing issue of industry supportive policies, steady development of cultural undertakings, and gradual enhancement of scientific research capabilities. However, problems existin that the added value of CDZ is far behind the developed cities in Fujian Province,the structure of cultural industries is imbalanced and the construction of cultural industry parks is lagging behind. Finally, this study puts forward proposals to promote the development of CDZ from the aspects of industrial resource development, industrial park building, talent recruitment, brand construction and financial support.