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基于双渠道消费者行为的售电营销策略研究 被引量:3

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摘要 在国内电子技术和信息技术水平不断提升的今天,网络技术在人们生活和工作中占据了核心的地位,需要将双渠道理论引入到对电能消费者行为营销策略的研究过程中,给出消费购电选取的影响因素和消费行为基础,建立双渠道环境下消费者行为的售电营销策略,进而大幅度提升了消费者消费的满意度。
作者 周丽盛
出处 《财会学习》 2018年第18期180-181,共2页 Accounting Learning
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