基于网络圈群的大学生思想政治教育话语创新研究

College Students' Ideological and Political Education Based on Network Circle Group of Discourse Research

当代大学生是成长于移动互联时代的群体,网络圈群加快了大学生从传统人际交往方式向网络社群化方式加速转变.网络圈群因符合大学生个性化价值需求和多元化话语表达,契合了大学生价值诉求多样性和传播方式的跨界性,对大学生思想政治教育工作产生了深远影响。在网络圈群视阈下进行大学生思想政治教育话语创新,可从三个层面加以推进。一是深化话语内涵:坚持建设性引领与互动式沟通;二是创新话语内容:坚持时代性更迭与价值性熏陶并举;三是创新话语表达:坚持对话式交流与生活化表述。

Contemporary college students is the generation growing up in the age of mobile internet. The network circle has speed up the transformation for college students＇ interpersonal association from the traditional into the mode of network community. As the network circle group can meet the demand of college students＇ individual value and pluralistic discourse expression,which is also in line with the multiplicity of college students＇ value demands and the transboundary nature of communication modes,it has a profound impact on the ideological and political education for college students. Under the perspective of network circle,there can be three aspects to promote their ideological and political education. One is deepening the connotation of the word： constructive lead and interactive communication; Second,the innovation content of the discourse： sexual edification and adhere to the times change and value; the last one is innovate the expressions： insist on conversational exchanges and life expression.