百里杜鹃旅游景区绿色营销研究

Research on Green Marketing of the Azalea Scenic Spot

在当前绿色时代的背景下,环境问题成为我国旅游业无法忽视的、影响其生存发展的重要问题。它给旅游业带来改善环境压力的同时,也为之带来了获得竞争优势的机会。正是在这种压力和机会的推动下,我国现代旅游业管理出现一股绿色浪潮,绿色营销成为我国旅游业市场营销的主流。本文通过对贵州百里杜鹃景区的绿色营销进行研究,发现百里杜鹃景区绿色营销中所存在的问题,研究如何更好地完善贵州百里杜鹃景区的绿色营销。

In the context of the current green era, the environ-mental issuehave become an important issue that cannot be ig-nored by our country＇s tourism industry and affect its survival anddevelopment. It brings the pressure of environmental improve-ment to the tourism industry, and it also brings the opportunity togain competitive advantages. It is precisely under such pressureand opportunity that it promotes the emergence of a green wave inChina＇s modern tourism management, making green marketingthe mainstream of tourism marketing in China. Through the greenmarketing research of the AzaleaScenic Spot of Guizhou, this pa-per analyzes the problems existing in its green marketing, andstudies how to better improve its green marketing.