柳子街历史文化街区的文化资源特色及文化旅游开发

On Cultural Resources Characteristic of Liuzi Historical and Cultural District and its Cultural Tourism Development

柳子街历史文化街区是全国首批历史文化街,其文化资源具有柳宗元名人文化资源丰富、民俗文化独特、驿商文化源远流长三大特色。柳子街的旅游开发应在确保文化生态系统安全和居民参与的原则下定位于打造"柳子遗风、民俗古街;湘桂驿道、古朴商街",其开发路径主要有四条,即再现驿道商街风范、打造柳文化民俗节庆品牌、创作一部实景大戏和加强注意力营销。

Liuzi street is one of the national firstly ratified historical and cultural district, whose cultural resources are characterized by the abundance of celebrity cultural resources of Liu Zongyuan, the uniqueness of regional folk culture and a time-honoured history as commercial street in courier route. Based on the maintenance of cultural-ecological system and the participation of residents, we should position the street as ＂ancient commercial street full of folk culture under the influence of Liu Zongyuan＂. Reviving commercial street in courier route, building a brand folk culture under the influence of Liu Zongyuan, creating a live-action performance, intensifying attention marketing are the four paths that we can take to develop Liuzi street.