益阳体育旅游资源的一体化开发——“大益阳城市圈”建设背景下的构想

Integrated Development of Yiyang Sports Tourism Resources: Concept of "Big Yiyang City Circle" Construction Background

"大益阳城市圈"体育旅游开发的优势在于体育旅游资源丰富、体育文化底蕴深厚,劣势在于经济发展相对落后、缺乏有影响力的拳头产品,面临周边地区的强烈竞争、体育旅游资源的差异化不足等挑战,但也有国家层面政策支持、区位优势逐渐显现的机遇。益阳应统一规划、错位发展,突出特色、打造品牌,信息共享、营销共联,完善设施、吸引投资,提升理念、提高服务的开发构想,以促进体育旅游资源的一体化开发。

With the new normal development of China＇s economy the various industries have embarked on the road of transformation, and the integration of tourism and sports is a mode of transformation of tourism. Using literature method, interview method, field survey method of ＂big Yiyang city circle＂ the sports tourism development strengths, weaknesses, opportunities and threats for in-depth analysis, It is to get advantages： rich sports tourism resources, profound details of sports culture; weaknesses： relatively backward economic development, lack of influential fist products; opportunities： policy support at the national level, and regional advantages gradually emerge; threats： facing the fierce competition in the surrounding area, the differentiation of sports tourism resources is insufficient. the authors put forward unified planning and dislocation development. Highlight the features, building brands; information sharing, marketing collation; to mprove facilities and to attract investment and to improve the concept of service development.