互联网使用与农村公共文化服务满意度

Internet Usage and the Public Culture Service Satisfaction in Rural Areas

基于中国综合社会调查2015年的数据,分析了互联网使用对农村公共文化服务满意度的影响及作用机制。研究结果显示,互联网的使用有助于提高农村公共文化服务满意度,而上网频率则降低了农村公共文化服务满意度的几率。作用机制显示,互联网使用通过促进政府财政支出、居民公共事务参与以及完善财政监督的途径提高了农村公共文化服务满意度。因此,在完善农村公共文化服务建设过程中,应该重视发挥互联网的积极作用,从而实现公共文化服务的均衡发展。

Based on the data of CGSS2015,this paper analyzes the influence mechanism of Internet usage on the satisfaction of rural public cultural services. The results show that the Internet helps to increase the satisfaction of rural public cultural services,while the frequency of Internet access reduces the probability of service satisfaction. Further analysis shows that Internet usage increases the satisfaction of public cultural services in rural areas by promoting government fiscal expenditures,public affairs participation and financial supervision. Therefore,in the process of improving the construction of rural public cultural services,we should pay attention to the positive role of the Internet to achieve a balanced development of public cultural services.