手机出版的文化工业窠臼及其超越路径探讨

Cultural Industry Pattern of Mobile Publishing and Its Transcendental Path

以法兰克福学派的"文化工业"理论为视角批判分析了手机出版的同质化、娱乐化、商品化现象,指出手机出版已陷入现代文化工业的窠臼,在对文化工业理论辨证分析的基础上指出,当下手机出版只有推行个性化服务、进行深度建设以及加强上下游产业链的整合,才能走向健康发展的产业化之路。

It analyzed the homogeneity,entertainment and commercialization in this paper of mobile publishing from the perspective of ＂ cultural industry＂ theory of Frankfurt School,and pointed out that mobile publishing has been stuck into the pattern of modern cultural industry. Based on the dialectical analysis on the theory of cultural industry,it pointed out that the present mobile publishing can move towards the industrialization road of healthy development only by carrying out individualized services,deep construction and strengthening the integration of upstream and downstream industrial chains.