高校官方新媒体思想政治教育效能的提升

How to Make Official University Media More Effective in Ideological and Political Education

高校官方媒体在思维方式转变、内容形式创新上没有很好地适应新媒体时代的传播规律,加上青年亚文化的影响以及大学生媒介素养缺失,高校官方媒体主流意识形态话语权受到了严重冲击,其思想政治教育效能面临巨大挑战。高校官方媒体应转变思想观念、创新传播方式、强化队伍建设、提高大学生媒介素养,进一步提升其思想政治教育效能。

Official university media often fail to keep up with the pace of the new media era in updating the thinking mode and innovating the content and form. Their discourse power of mainstream ideology is also severely compromised by the youth sub culture and the lack of media literacy on the students＇ part. In order to function in a better way, official university media should timely change ideas, inno vate transmission modes, strengthen team construction and improve students＇ media literacy.