湖南文化产业“走出去”的问题与对策研究

Study on Problems and Countermeasures of “Going out” in Hunan Cultural Industry

随着文化产业的快速发展,湖南文化产业"走出去"取得了良好的成绩,但也存在着"走出去"的质量不高、文化品牌不多、渠道狭窄等突出问题。要加快文化产业"走出去"步伐,提高"走出去"质量,湖南必须继续深化文化体制改革,进一步激发文化产业发展的潜力与活力;继续完善文化产业"走出去"扶持政策,进一步加大政府支持力度;进一步培育湖南外向型文化企业主体,增强文化企业的国际竞争力;进一步拓广湖南文化产业"走出去"的渠道和平台;进一步加强文化产业人才引进、培养和使用,为文化产业"走出去"提供人才支持。

With the rapid development of the cultural industry,the Hunan cultural industry has achieved good results in ＂going out＂,but there are also prominent problems such as ＂going out＂with low quality,few cultural brands,and narrow channels. To speed up the pace of ＂going out＂in the cultural industry and improve the quality of＂going out＂,Hunan must continue to deepen the reform of the cultural system,further stimulate the potential and vitality of the development of the cultural industry; continue to improve the supporting policies for＂going out＂in cultural industries and further increase the government supporting efforts; further cultivate the Hunan export-oriented cultural enterprises,further enhance the international competitiveness of cultural enterprises; further broaden the channels and platforms for Hunan＇s cultural industry＇s ＂ going out＂; further strengthen the introduction,cultivation and use of talents in the cultural industry,providing talent support for the ＂ going out＂ of the cultural industry.