节庆旅游与民族传统节日变迁--以羌历年为例

Changes in Festival Tourism and Traditional Ethnic Festivals——A Case Study Involving the Qiang New Year

随着羌族地区旅游事业的快速发展,羌历年的举办目的及运作方式、举办者和参与者群体、举办规模及形式等方面都在不断变迁。文章分析了节庆旅游开发背景下羌历年的变迁情况及对羌族地区的影响,提出在节庆旅游开发中,羌历年的保护要坚持发展性原则、坚持羌族人民的主体地位和发挥政府的引导作用,以期实现羌族传统文化的传承与保护,羌族经济社会的协调发展。

As tourism in the Qiang areas booms,the goal and operation,organizers and participants,and scale and form of the Qiang New Year change constantly. This paper analyzes the changes this festival has undergone and their impact on the Qiang areas in the context of festival tourism development. The preservation of the Qiang New Year should stick to the ＂developing＂principle,highlight the status of Qiang people as the major player,and give full play to the leadership role of the government in festival tourism development so as to ensure the protection and inheritance of traditional Qiang culture and harmonious socio-economic development.