供给侧改革理念下微课发展策略探析——来自原创视频自媒体的启示

The Development Strategy of Micro-Course Under the Supply-Side Reform Perspective——Inspiration from the Original Video of We-media

微课是技术在教育领域的创新应用,是教师教学的信息化再现与创新,与供给侧结构要素密切相关。当前微课发展面临供需错配和要素投入结构配置扭曲两大问题。原创视频自媒体与微课目标一致,创造了爆红网络的视频教育案例与品牌。文章基于供给侧改革的理念,借鉴原创视频自媒体的成功经验,以"飞碟说"与"洋葱数学"两个案例为分析重点,提出解决微课发展问题的对策:一要去产能,减少无效和低端微课供给,面向用户特征,突出问题导向;二要提质量,扩大有效的中高端微课供给,突出专业化、品牌化;三要改革微课发展的体制机制,充分发挥市场作用,营造技术创新氛围。

Micro-course is an innovative application of technology in education field. It is the informatization reproduction and innovation of of teachers＇ teaching, and it is closely related to the elements of supply-side structure. At present, the development of micro-lesson is facing two major problems： the mismatch between supply and demand the distorted configuration of factor input. The goals of we-media and original video are consistent with that of the micro-course, and they＇ve created successful and popular educational video case and brand on the Internet. Based on the concept of supply-side reform, this article draws on the successful experience of original video from We-media. Using ＂flying saucer＂ and ＂onion mathematics＂ as two cases for analysis, this articleproposes strategies to solve problems of micro-course development. Frist, reduce the supply of invalid and low-end micro-courses, focus on user requirements and highlight orientations. Second, improve the quality, expand the supply of effective and high-end micro-courses, and highlight the specialization and branding. Third, reform the system and mechanism for the development of micro-course, give full play to the role of the market and create an atmosphere of technological innovation.