新形势下高校网络舆情的特点与应对策略

Characteristics and coping strategies of university network public opinion under new situation

高校网络舆情具有复杂与虚拟性、传播速度的迅捷性、传播主体的特殊性、应对的不理智性等特点。当前高校应对网络舆情普遍存在平台建设滞后、各部门协同性不够、危机管控薄弱等问题。对此,高校必须通过建设全方位的校园网络平台,各部门协同构建舆情应对体系、用专业的力量管控舆情、加强教育引导舆情走向。

Nnetwork public opinion has the feature of complexity and virtuality.The current network platforms has been lagging behind,departments collaborative ability is poor,public opinion crisis control is weak.We must deal with the network public opinion effectively through the construction of an all-round network platform,co-ordinated network public opinion system among authorities, build professional technical control staff,strengthen education guide of public opinion.