融媒体时代主流媒体旗下新媒体的重大主题报道策略——以央视新媒体对“一带一路”国际合作高峰论坛报道为例

Major Topic Reporting Strategies of the Subordinated New Media of Mainstream Media in the Age of Media Convergence: Taking the Report of CCTV New Media on “One Belt and One Road” International Cooperation Summit as an Example

在融媒体时代,媒体的传播方式不断衍变,主流媒体旗下新媒体需要把握"内容为王"的核心优势,并借助新的报道策略及手段,做好专业的视听类新闻报道,创新融媒体产品,并采取多业态的报道方式。在重大主题报道中传播主流价值话语,充分展现重大主题的议题价值。

In the age of media convergence,media＇s mode of transmission keeps evolving.The subordinated new media of mainstream media need to grasp＂content-oriented＂privilege,and make good use of new reporting strategies and methods to do a good job in professional audio-visual news report by innovating media-convergent products and adopting multiple business models.They are expected to disseminate the mainstream value discourse in major topic reports and fully demonstrate the value of major topics.