换个角度看MICE 新思维看MICE市场与商旅产业的发展进程

A change of perspective on MICE New thoughts on the MICE market and business travel development process

2018年是各行业转型升级的关键时期,MICE行业的发展也遇到了转型升级的问题。随着市场化的不断深入发展,MICE市场化的进程行业由原来的单一条件逐步转向为多元化的发展。

The year 2018 was a critical period for the transformation and upgrading of various industries. The development of the MICE industry also encountered problems of transformation and upgrading. With the continuous development of marketization,the process of MICE marketization has gradually shifted from a single condition to a diversified one.As modern people's demand for the service industry is in an incremental process, the demand for service quality has also been greatly improved. Personalization, pertinence, and experience are the main directions for the current MCIE market development. Therefore, to bid farewell to traditional methods and reflect on the future development of the MICE industry in a modern way has become a major trend in the industry.