皖南传统村落文化保护发展的SWOT分析

SWOT Analysis on Wanan Traditional Village Culture Protection Development

皖南传统村落文化具有跨越千年的儒家传统文化、享誉海外的商贸文化、丰富多彩的民俗文化、多年积淀的旅游文化等四方面的优势,也存在自身创新力不足、资源遗失严重、非遗继承人稀缺等三方面的劣势。同时,面临着倡导"文化自信"大力发展文化旅游业,国民个性消费需求增长较快,利益分配更加多元化、科学化,特色文化在旅游资源开发中功效凸显,全国各地大搞旅游的市场冲击,现代文明的文化冲击,游客日益升级的消费需求等因素,带来的思维冲击等机遇和挑战,皖南传统村落需要进一步挖掘文化内涵、完善软硬件配套、打造拳头文化旅游产品。

The traditional village culture in southern Anhui has the traditional Confucian culture spanning thousands of years, the reputation of overseas business culture, rich and colorful folk culture, and the tourism culture with many years of accumulation.It also has its own lack of innovation, serious loss of resources, non-genetic heir scarce.At the same time, it is faced with the advocacy of “cultural self-confidence”, the vigorous development of cultural tourism, the rapid growth of national individual consumption demand, the diversified distribution of benefits, and scientific and distinctive culture in the development of tourism resources highlighting the effectiveness of large Engage in tourism market impact, the cultural impact of modern civilization, tourists, the impact of rising consumer demand thinking opportunities and challenges, the developmental process needs further excavate the cultural connotation, improve the hardware and software support, create fist cultural tourism products.