农村移动通信市场开发策略研究

Strategy analysis of rural mobile communication market development

随着经济的高速发展,通信市场发展日新月异,信息交换较大程度上改变了大众生活。特别是近年来农村经济发展形势良好,以互联网、大数据、人工智能为主要技术支撑的智能农业正在形成。文章针对农村移动通信市场开发,以J市移动分公司为例,从套餐设计、终端性能、网络覆盖、客户服务等方面进行分析,提出了满足农村客户需求的解决方案。这些策略对J市移动分公司农村市场客户的开发具有一定的指导意义。

With the high-speed development of economy and the communication market, information exchange has greatly changed people＇s life. Especially in recent years, the rural economy development situation shows its good trend, expecting to achieve intelligent agriculture eventually by Internet, big data and artificial intelligence as the main technical supports. In view of the development of rural mobile communication market and taking the Mobile Corporation of City J as an example, this paper analyzes the package design,terminal performance, network coverage, customer service etc., and proposes the solutions to meet the rural customers＇ needs. These strategies have certain guiding significance for the development of the mobile rural market customers in City J.