卢仝茶文化产业发展初探——与陆羽茶文化产业对比分析

Research on the Development of Lu Tong Tea Culture Industry——Comparative Analysis of the Development of Tea Culture Industry Between Lu Yu and Lu Tong

茶仙卢仝和《七碗茶诗》影响了我国茶学界和文学界,以及日本煎茶道的茶技艺和茶文化的形成发展。卢仝作为和陆羽同时代的伟大人物,其影响力巨大。但在现代社会中,卢仝茶文化产业的发展却远远滞后于陆羽茶文化产业。依托卢仝及其茶文化资源,借鉴陆羽茶文化产业的发展经验,推动卢仝茶文化产业的发展,不仅是繁荣我国传统茶文化的有利举措,更是带动茶市场、茶经济和区域经济发展的有效途径,实现文化和经济相结合的双赢模式。

Tea Fairy,Lu Tong and his famous poetry Seven bowls of Tea influenced the tea art and literature in our country as well as the formation and development of tea culture and tea skill in Japan. As the contemporary great figure of Lu Yu,Lu Tong made a huge influence. But in the modern society,the development of Lu Tong tea culture industry is far behind of that of Lu Yu. Based on Lu Tong and his tea culture resources,this paper uses the experience of the development of the Lu Yu＇s tea culture industry for reference and promotes the development of Lu Tong＇s tea culture industry. It not only takes favorable measures on the prosperity of our traditional tea culture,but also gives rise to the development of tea market,tea economy and regional economy.It achieves a win-win pattern that combines the culture and economy.