视觉传达设计中“快乐情感”运用的影响因素研究

STUDY ON INFLUENCING FAC TORS OF "HAPPY EMOTION" IN VISUAL COMMUNICATION DESIGN

近些年来,伴随着人们生活水平的提升,在生活节奏方面也不断的加快,人们的审美观念以及思想同样产生了巨大的变化,于此同时,对于事物所表现出来的艺术价值提出了越来越高的要求。"以人为本"的现代化设计理念逐渐成为了现代人们消费观念当中占据主导地位的核心内容所在,同时也获得了更好的设计作品营销效果。因此,本文以视觉传达设计受"快乐情感"因素的影响作为整个文章的探索重点,希望能够通过本文的研究和探索,更有效的促进视觉传达艺术设计的发展,为设计者进一步的创新打下坚实的理论基础和实践经验。

In recent years, along with the improvement of people＇s living standards and the constant acceleration of the pace of life, people＇s aesthetic concepts and ideas have also undergone tremendous changes. At the same time, they have raised the value of the artistic values expressed by things. The higher the request. The ＂people-oriented＂ modern design concept has gradually become the core content of modern people＇s consumption concept, and it has also obtained better design work marketing results. Therefore, this article takes the influence of ＂happy emotions＂ as the focus of visual communication design, and hopes that through the research and exploration of this article, we can effectively promote the development of visual communication art design, and lay a solid foundation for further innovations by creators. The theoretical basis and practical experience.