中高职衔接体系下市场营销专业发展的问题与对策研究

Research on Problems and Countermeasures of Secondary and Higher Vocational Education in Marketing Major

近年来,中职升入高职、高职升入本科的比例逐年增加,但由于历史原因等造成的中高职教育培育目标定位不清、层次不分以及中高职课程名称重复、内容重叠严重等问题却对中高职衔接造成了严重影响。为此通过对市场营销专业中高职衔接进行调查研究,探索解决中高职衔接市场营销专业的相关问题。

Recently, the proportion of secondary vocational education and higher vocational education has increased. Due to historical reasons, though, the orientation of education objectives of secondary and high vocational education is not clear, and the curriculum systems and course names in the middle and higher vocational schools are repeated, which have caused serious impact on the docking of secondary and high vocational colleges. The authors also study the links of the Marketing Specialty between secondary and higher vocational colleges and explore the problems concerning the connection of the higher vocational and technical colleges.