汉魏政权嬗递的舆论传播分析

An Analysis of the Public Opinion on Cao's Regime Replacing Han's Regime

汉魏政权的顺利嬗递在很大程度上得益于曹操集团对舆论的成功控制与引导。曹操通过"挟天子"获得舆论控制优势,对"德"的践行和传播以及天命归曹的舆论引导,彰显了曹魏代汉的合法性,奠定了曹魏代汉的伦理基础与理论依据,使社会各阶层不断在思想层面认同曹氏,最终实现了汉魏政权的和平嬗递。曹魏集团舆论传播之所以成功,就在于其舆论宣传符合儒家理论中的名分礼法,曹操杰出的领袖魅力亦影响、引导时人的态度和意见。

The successful replacement of Wei Regime with Han Dynasty is, to a great extent, due to the successful manipulation and guidance of public opinions. Cao cao took advantage in controlling public opinion by ＂controlling the emperor＂, practicing ＂virtue＂ and spreading the news of Cao＇s ruling of heaven. These measures ensured the legitimacy of Cao Regime and became the ethical and theoretical basis. These measures also made the different social classes identify with Cao＇s ruling and finally made possible the peaceful transition. The success lies in the fact that the publicity of public opinions conformed to Ruist tenets. Besides, Cao＇s charisma also played a part.