基于大数据视角下网络新媒体内容价值链的构建策略

Construction strategy of network new media content value chain based on big data

在大数据时代的发展下,对网络新媒体行业提出了更高的要求,应符合现代社会的发展需求,加强内容价值链的构建力度,以推动网络新媒体行业安全、稳定发展。对此,文章基于大数据视角下网络新媒体内容价值链构建中存在的问题进行了分析,提出有效的构建策略,以其为相关学者提供有益的借鉴。

Under the development of big data era, the new network media industry has put forward higher requirements, which should meet the development needs of modern society, strengthen the construction of content value chain, so as to promote the safe and stable development of network new media industry. In view of this, the paper analyzes the problems existing in the construction of the value chain of network new media content from the perspective of big data, and puts forward effective construction strategies to provide useful reference for relevant scholars.