我国“互联网+医疗”服务行业发展研究

Research on the development of “Internet + medical” service industry in China

文章介绍了互联网医疗的基本发展情况,并针对互联网医疗服务行业的发展进行分析;同时,运用PEST分析法,从政治、经济、社会及技术4个层面对我国互联网医疗服务行业发展过程中存在的机遇和挑战进行分析。结合我国互联网医疗服务行业存在的问题,对我国互联网医疗行业发展提出相关建议。

This paper introduces the basic development of Internet medical services and analyzes the development of Internet medical service industry. At the same time, using PEST analysis method to analyzes the opportunities and challenges exists in the process of development of Chinese Internet medical service industry from four aspects of politics, economy, society and technology. Combining with the problems existing in Chinese Internet medical service industry, related suggestions are made for the development of Chinese Internet medical industry.