农村阅读问题的社会认知偏差

Social Cognitive Bias on Rural Reading

文章以农村阅读田野调查中的感觉障碍为切入点,揭示主体对农村阅读问题的社会认知偏差现象。社会认知偏差的主要根源是忽视城乡生存环境和居民阅读素养的差异,根据个体社会认知经验作出主观臆断,有"知彼"与"知己"的偏颇。图书馆服务农村阅读,既应解决农民看书少痼疾内因的关键,也要克服自身的不足。

With a discussion on the sensory disturbance in the fieldwork,this study reveals the social cognitivebias on rural reading. The major cause for the bias is that the differences of living environment and reading literacybetween urban areas and rural areas are ignored,and assumptions are made based on one＇s own social cognitiveexperiences,which leads to a skewed view of＂knowing others＂and＂knowing oneself＂. This study indicates thatlibrary should pay attention to the key internal cause for the fact that farmers are reading less,and be aware of theshortcomings of library services as well,so as to better serve rural reading.