软装设计在新华书店转型中的作用

The Function of Soft Packaging Design in the Transformation of Xinhua Bookstore

随着经济的日益发展,公众的精神需求及审美品位的提升,软装设计逐渐成为生活方式追求的风向标。它能够巧妙的弥补空间及硬装上的不足,起到调节室内空间的环境氛围、丰富空间色彩搭配、增强空间层次感的作用。由于社会文明的进步以及消费群体的分化,作为现代人重要的文化消费场所,书店也深受软装热潮的影响,越来越多以品位、理念开辟生存之道的特色主题书店出现,这些主题书店的优势显而易见,通过赋予书店空间适当的软装搭配和优质的服务吸引更多的读者群,从而挖掘读者的内在消费力。

With the development of the economy, the public＇s spiritual needs and the improvement of the aesthetic taste, soft design has gradually become the vane of lifestyle pursuit. It can ingeniously make up for the insufficiency of space and hard mounting, and can play a role in adjusting the environment of the interior space, enriching the spatial colors and enhancing the sense of space. Due to the advancement of social civilization and the differentiation of consumer groups, as an important place for cultural consumption of modern people, bookstores are also affected by the upsurge of soft packaging, and more and more featured bookstores with tastes and ideas that open up the path to survival have emerged. The advantages of bookstores are obvious. By giving appropriate space for bookstores and high quality services to attract more readers, the readers can tap into their internal spending power.